Mobile phone as an influence on person’s decision

Source: http://www.bighospitality.co.uk/Hot-Topics/Digital/Technology-having-increasing-impact-on-diner-choice

Mobile phone started to become not only as a communication tool but something more. Searching relevant information, downloading apps, reading news etc. all this people do every day using their phones/tablets. Within restaurant industry the gap between customer and a restaurant is decreasing steadily. More and more companies try to attract people to their place by using the Internet or apps.

Now, decision making process is changing during the time and technology could be one of the reasons. People are more dependent on mobile devices, so that companies should be more concentrated on it. In the previous post Decision making process was explained, so 2nd (Information search) and 3rd (Evaluation of alternatives) stages are more easier to find and compare by using only the phone. To find the restaurant you are interested in, comments about the restaurant, as well as reservations are now available online.

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(http://blackbangz.com/post/130229897446)